4-Oct-03 4:00 PM CST

Consultant on Creating Your Own Workshop to Determine Fads & Trends

Co-host Brad Forsythe interviews Sam Hill, author of Buzz Monkey. Sam is President of Helios Consulting, which specializes on developing breakthrough growth strategies for leading companies. He began his career at Kraft General Foods, first working as an engineer in a plant and later serving as Director of International Strategy. Much of his career has been spent as a management consultant, with Booz-Allen & Hamilton, where he was lead partner serving clients and leading the Global Marketing Innovation Task Force. He later served as the firm’s first Chief Marketing Officer. Immediately before forming Helios, he was Vice Chairman and Chief Strategic Officer of D’Arcy Masius Benton & Bowles, the twelfth largest ad agency in the world. Radical Marketing, his first book co-authored with Glenn Rifkin and published this year, is now in its sixth printing and has being translated into seven languages. His second book, Infinite Asset, was named one of the best business books of “the last two decades” by CNNfn. His most recent book is Sixty Trends in Sixty Minutes.

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